Building more demand through community websites
Western Wealth Communities is reducing marketing costs and moving away from a major ILS. As the team reshapes its acquisition mix, growing demand through organic discovery and its own community websites is a priority.
LeasingAI helps WWC measure how its communities appear in AI search, identify improvements and understand identifiable AI referral activity reaching its websites.
More visibility. More activity on floor-plan and pricing pages.
WWC’s top-three appearance rate in monitored ChatGPT answers increased 3.2×.
Daily AI-referred visits reaching floor-plan and pricing pages grew 31%. These are website sessions arriving through identifiable AI-platform links and reaching those destinations.
Together, these results show stronger prominence in apartment-search answers and more activity on pages renters use to evaluate their options.
Improving website readiness for AI search
Across the portfolio, 90% of community websites improved their AI-readiness scores in LeasingAI’s assessment.
For WWC, stronger website readiness and a clearer view of AI search performance support the same goal: building more renter demand through owned websites as the team changes its marketing mix.
LeasingAI brings these signals together so WWC can assess progress, prioritize improvements and develop another route from apartment discovery to its leasing teams.
Apartment search is changing, and operators should have a direct relationship with the renters it brings them. We’re building LeasingAI to help communities get recommended in AI search and give those renters a clear path to their websites and leasing teams.