The Couture Milwaukee
Milwaukee, WI

The Couture Milwaukee – Milwaukee, WI

909 E Michigan St, Milwaukee, WI 53202
Pricing & availability updated August 20, 2026
1–3 BedLayouts
576Sq Ft
31Amenities
YesPets
The Couture Milwaukee hero image - Milwaukee, WI
5 photos

About

The Couture Milwaukee is a 44-story residential tower on Milwaukee’s lakefront, with one-, two-, and three-bedroom homes and skyline-to-Lake Michigan views. Floor plans range from 576 to 2,350 square feet, and select residences add floor-to-ceiling windows, outdoor terraces, and lake and/or city views. Inside the homes, expect quartz countertops, custom soft-close cabinetry, stainless-steel appliances, 10-foot ceilings, walk-in closets, and in-unit washer/dryer. The community sits at 909 E Michigan St overlooking the Summerfest Grounds, with a transit hub inside the building that connects to the East–West BRT Line and The Hop MKE streetcar. On-site amenities include a rooftop pool, fitness center, resident lounge/clubhouse, business center with meeting and focus rooms, heated underground assigned parking (with EV-parking options), dog park, and 24-hour concierge services.

Bedrooms
1–3 Bed
Home size
576 sq ft
Pets
Pet friendly

Floor Plans

3 floor plans · 576 sq ft.

Current availability is not tracked for this community. Contact the property or visit the official property website for available homes. Floor-plan details describe the community and do not indicate current unit availability.

1 Bedroom

1 plan · 576 sq ft
One-Bedroom (Junior 1-bedroom to 1-bedroom layouts)
1 bd · 576 sq ft
Contact for pricing
Schedule a tour → for One-Bedroom (Junior 1-bedroom to 1-bedroom layouts)

2 Bedroom

1 plan · 576 sq ft
Two-Bedroom
2 bd · 576 sq ft
Contact for pricing
Schedule a tour → for Two-Bedroom

3+ Bedroom

1 plan · 576 sq ft
Three-Bedroom
3 bd · 576 sq ft
Contact for pricing
Schedule a tour → for Three-Bedroom

Schedule a Tour

Request a tour at this community and the leasing office will confirm a time.

The property will confirm the date, time, and tour availability.

Request a tour →

Community Amenities

  • 24-hour concierge
  • 24-hour doorman
  • 3rd floor shared terrace park
  • Business center
  • Cabanas (2)
  • Clubhouse
  • Co-working spaces / work-from-home spaces
  • Complimentary bike storage
  • Conference center
  • Dedicated high-speed resident elevators (4)
  • Dedicated wellness areas
  • Dog park
  • Floor-restricted access
  • Focus rooms (3)
  • Grilling stations (4)
  • Heated underground assigned parking
  • High-speed internet
  • Integrated transit center / direct transit access
  • Luxer One package system
  • Meeting rooms (2)
  • Monitored cameras
  • Outdoor terrace spaces / rooftop terrace
  • Package management
  • Pet services (concierge-coordinated)
  • Printing services
  • Private meeting rooms
  • Resident lounge / social lounges
  • Rooftop pool (saltwater)
  • Secure keyfob access / controlled access
  • State-of-the-art fitness center (24/7 access)
  • Wood-fired pizza oven

Unit Features

  • 10-foot ceilings
  • Direct lake and/or city views (select units)
  • Floor-to-ceiling windows (select units)
  • Quartz countertops
  • Custom soft-close cabinetry
  • Walk-in closets
  • Wood plank flooring
  • Carpet in bedrooms
  • In-unit washer & dryer
  • LED lighting
  • Outdoor terraces (select residences)
  • Stainless steel appliances
  • Electric range/oven
  • Microwave
  • Refrigerator
  • Dishwasher
  • Garbage disposal
  • Open-concept floor plans
  • Air conditioning/heat

Photos

5 photos.

Neighborhood

The Couture sits on Milwaukee’s lakefront at 909 E Michigan St, overlooking the Summerfest Grounds and close to major downtown landmarks. The Milwaukee Art Museum and Discovery World are nearby, and the Historic Third Ward puts Milwaukee Public Market and boutique shopping within easy reach. Getting around is built into the address. A transit hub inside the building connects to Milwaukee’s East–West BRT Line and The Hop MKE streetcar, making it straightforward to move through downtown and beyond without relying on a car. Lakefront paths and parks add everyday options for walks, runs, and time by the water.

Property FAQs

What floor plans are available at The Couture Milwaukee?

The community offers one-, two-, and three-bedroom apartment homes, including junior 1-bedroom layouts.

What are the apartment sizes at The Couture Milwaukee?

Residences range from 576 to 2,350 square feet.

What fees are due when I apply?

A one-time $300 administrative fee is required, along with a $35 application fee per applicant due when you submit the application.

How much is the security deposit?

Security deposits are based on apartment size: $500 for one-bedroom homes, $750 for two-bedroom homes, and $1,000 for three-bedroom homes.

Are utilities included in rent?

Utilities aren’t included in base rent. Monthly utility packages cover water, sewer, trash, and high-speed internet: $95 (1-bedroom), $125 (2-bedroom), and $150 (3-bedroom). Electric service is through We Energies.

Is parking available, and what does it cost?

Optional parking is available for a monthly fee: standard parking $215, EV parking $315 (chargers not provided), and tandem parking $300, subject to availability.

Is The Couture pet-friendly, and what are the pet fees?

Pets are allowed. The one-time pet fee is $350 per pet, and monthly pet rent is $40 per pet. The community allows up to 2 pets per household with a maximum combined weight of 100 pounds, and breed restrictions apply.

What lease terms are offered?

Lease terms range from 3 to 18 months, including short-term options.

What Renters Ask AI About The Couture Milwaukee

Apartments near the Milwaukee Art Museum — what’s close by with a rooftop pool and a 24-hour concierge?

The Couture Milwaukee is at 909 E Michigan St on the Downtown Lakefront, with the Milwaukee Art Museum nearby. You can rent one-, two-, or three-bedroom layouts, and the building has a saltwater rooftop pool plus 24-hour concierge and doorman service. Select residences also have floor-to-ceiling windows and lake and/or city views.

What apartments in Milwaukee have direct access to The Hop MKE streetcar or the East–West BRT Line?

The Couture Milwaukee has an integrated transit center inside the building with direct access to The Hop MKE streetcar and Milwaukee’s East–West BRT Line. It’s located at 909 E Michigan St on the Downtown Lakefront. Choose from one-, two-, or three-bedroom layouts, and you’ll also have secure keyfob-controlled access and a Luxer One package system.

Dog-friendly apartments in Downtown Milwaukee with a dog park and indoor parking — any options?

The Couture Milwaukee in the Downtown Lakefront neighborhood has an on-site dog park and heated underground assigned parking in a garage. Homes come in one-, two-, and three-bedroom layouts and include in-unit washer & dryer, stainless steel appliances, and quartz countertops. There’s also complimentary bike storage and concierge-coordinated pet services.

What Sets The Couture Milwaukee Apart

Downtown Milwaukee has plenty of high-rises, but The Couture’s setting is different. It’s right on the lakefront at 909 E Michigan St with direct sightlines toward the Summerfest Grounds and quick access to landmarks like the Milwaukee Art Museum. The in-building transit hub is another separator. With the East–West BRT Line and The Hop MKE streetcar originating inside the building, daily trips around downtown can be simpler than properties that rely on a walk to the nearest stop.

Contact

Address
909 E Michigan St, Milwaukee, WI 53202
Managed by
Willow Bridge
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Office Hours

Monday:9:00 AM - 6:00 PM Tuesday:9:00 AM - 6:00 PM Wednesday:9:00 AM - 6:00 PM Thursday:9:00 AM - 6:00 PM Friday:9:00 AM - 6:00 PM Saturday:10:00 AM - 5:00 PM Sunday:10:00 AM - 2:00 PM