LeasingAI measures how communities and management brands appear in AI research, which sources shape the answers and which identifiable renter activities follow. These are separate measurements.
Current platform coverage
Daily monitoring includes ChatGPT, Gemini, Perplexity and Grok. Claude and Copilot are available on request. ChatGPT is the first optimization priority in our current program. Monitoring coverage does not mean every platform receives identical optimization effort. Priorities should reflect the portfolio’s relevant renter searches, source findings and observed demand.
A historical study lists its own platform coverage and period. Current availability must not be read backward into an older dataset.
Research questions
A focused renter-intent question set starts at about 25 questions and is adapted to community context. Your team can edit the questions and add unlimited custom prompts. The question set is informed by LeasingAI’s apartment-search data and real-world renter examples. Discovery questions do not need to name the community or provide its address to produce a recommendation. Management-brand questions are treated separately.
A research question, a scheduled check and a completed usable answer are different units. Research runs are not real renter conversations or submitted leads.
Measurement environment
LeasingAI’s established ChatGPT and Gemini consumer-platform research observes the experience served in configured sessions. It does not claim to reproduce every renter’s personalization or always receive a platform’s newest flagship model.
Research outputs need to be interpreted with their platform, environment and period. Model-assessment data and consumer-platform data are not combined into an uninterrupted trend. Collection or definition changes are considered when determining comparability.
Definitions
| Measure | Meaning |
|---|---|
| Community appearance | The community is named in the research answer under the study’s stated matching definition |
| First-place appearance | The community appears first under the stated ordering definition |
| Citation | A source included under the stated answer/capture definition |
| Own-site citation | A citation to the community’s official website, using the stated denominator |
| Identifiable AI referral | A website session with a recognized AI-source signal |
| Relevant website activity | A session reaches or interacts with the defined rental or leasing content |
| Submitted lead | A recorded contact or prospect submission |
| Tour request | A submitted request for a tour, not necessarily a reserved appointment |
| Confirmed appointment | An appointment with confirmation recorded by the relevant system |
| Attended tour or lease | A separate downstream event recorded by the appropriate source |
A citation percentage states whether the denominator is all answers, answers naming the community or another defined set. A position or share-of-voice measure should identify its own population.
Traffic and attribution
Some AI visits do not provide a usable referrer. Identifiable AI traffic is therefore a measured subset, not a census of every AI-assisted renter. A phone click is not automatically a connected call. A page visit is not a submitted application.
Source labels in a leasing system describe the recorded grouping. They do not independently establish causality. Where a report shows an association or period comparison, it is described that way.
Comparable periods
Growth comparisons preserve the relevant question definitions, collection environment and site population. Daily normalization is used when the observed periods contain different numbers of days. Larger totals caused by adding tracked websites are not presented as same-site growth.
Product work and verification
Property-information findings are associated with the relevant community and evidence. A completed source change and an observed change in later answers are separate facts. Neither guarantees a particular recommendation or lease.
See the measures in customer stories: WWC’s ChatGPT visibility, website readiness and floor-plan/pricing-page activity, and Unified’s AI-referred activity reaching tour, application and contact pages.